Halo’s New Catch Phrase: “the Proof is in the Poop”

Halo’s New Catch Phrase: “the Proof is in the Poop” When a company that takes itself seriously about having the highest quality nutrition comes up with a cartoon “character” named Poopsie and has banners proclaiming, “The Proof is in the poop,” you need to sit up and pay attention! Although the educational campaign may sound […]

The New Halo Food Has Arrived!

With a Whole Lot of Difference™ – the New Halo Food Has Arrived! I’ve been waiting for weeks since I learned about the amazing new food Halo was creating for it to finally be available. Now I can crow about it from the rooftops! What’s worth celebrating is that Halo, as “America’s best loved holistic […]

The Scoop On Grain-Free Dog Food

The Scoop On Grain-Free Dog Food “Grain-free” is often a distorted concept in pet food, even though some dog owners believe that pet food identified this way is of special value. “Grain-free” pet foods were developed and marketed in response to what people were seeking, perhaps as part of a human dietary trend to avoid […]

Is a Dog Being Allergic to Chicken Really a “Thing”?

Is a Dog Being Allergic to Chicken Really a “Thing”? Is it truly possible that a dog can be “allergic” to chicken? This seems to be a popular belief as the cause for a dog to have itchy skin, hot spots, or waxy, infected ears. From chicken?! Really?! I mean have you ever heard of […]

Dog Nutrition: “Crude Protein” In Dry Dog Food

“Crude protein” is one of those measurements that can be especially slippery for us to figure out when choosing a dog food. I feel as though “crude protein” should have a yellow caution flag next to it because this pair of words on dog food labels is so misleading. Protein is the most expensive ingredient […]